0
Presentation
Material:
Announcement of FY2009
Year-End Results
May 18, 2009
Cle a nup
Cor porat ion
Tokyo Stock Exchange,
1
stSection, Code 7955
1. Outl i ne of Consol i dated Resul ts for Per i od Ended Mar c h 2009
Net Sales
Operating
Income
Ordinary
Income
Net
Income
Net Income
Per Share
109,205
△ 1,100
△ 1,163
△ 3,317
△ 68.38 yen
2009/3
(Actual Results)
112,811
△ 1,301
△ 1,382
△ 3,078
△ 62.98 yen
2008/3
(Actual Results)
122,000
1,700
1,600
800
16.37 yen
2009/3
(Initial Plan)
△ 3.2 ％
－ ％
－ ％
－ ％
－ ％
Change From Prev. Period
Compared To Plan
△ 3.8 ％
－ ％
－ ％
－ ％
－ ％
(Units: millions of yen)
113,500
△ 600
△ 650
△ 1,450
△ 29.79 yen
2009/3
(Revised Plan)
＊Initial Plan: Announced May 8, 2008
＊Revised Plan: Announced Nov. 7, 2008
0
2008/3 2009/3
2. Consol i dated Pr ofi ts ① Net Sal es, Gr oss Pr ofi t
Net Sales
Cost of Sales
Gross Profit
109.20
74.65
34.55
（ 31.6 ）
（ 68.4 ）
Cost of Sales Ratio
△ 3.60 billion yen
△ 1.69 billion yen
＋ 0.7 ％
△ 1.92 billion yen
(Units: billions of yen)
● System Kitchens △1,720 million yen ・ＳＳ △70 million yen
・CLEANLADY △3,580 million yen ・Other systems ＋1,930 million yen
● System Bathrooms △320 million yen
● Decrease Due to Decreased Earnings
△2,440 million yen
● Increase Due to Increased Cost of Sales Ratio ＋750 million yen
● Worsening Kitchen Product Mix ＋0.6 points
● Increase in System Bathrooms Cost of Sales Ratio ＋0.4 points
● Increase in Cost of Raw Mat ＋0.5 points
● Sales Route Distribution Ratio △0.2 points
● Cost Decrease △0.6 points
● Decrease Due to Decreased Earnings
1,170 million yen
● Decrease in Gross Profit Ratio △750 million yen
【Primary Reasons for Increase/Decrease】
【Increased/Decreased Values (Rates)】
112.81
76.34
36.46
（ 32.3 ）
（ 67.7 ）
2. Consol i dated Pr ofi ts ② SGA Expenses, Oper ati ng Inc om e
-2, 000
2008/3 2009/3
Gross Profit
SGA Expenses
Operating Income
34.55
35.65
△ 1.10
（△ 1.0 ）
（ 32.6 ） SGA Ratio
△ 1.92 billion yen
△ 2.12 billion yen
△ 0.8 ％
＋ 0.20 billion yen
(Units: billions of yen)
● Sales Expenses △0.7 points
● Distribution Expenses △0.2 points
● Salaries and Bonuses ＋0.1 points
● Change in Gross Profit △1,920 million yen
● Change in SGA Expenses
＋2,120 million yen
【Increased/Decreased Values (Rates)】
● Sales Expenses △910 million yen
● Distribution Expenses △360 million yen
● Salaries, Bonuses △190 million yen
● Fees △270 million yen
● Leasing Costs △100 million yen
36.46
37.77
△ 1.30
（△ 1.2 ）
（ 33.5 ）
【Primary Reasons for Increase/Decrease】
3. Sal es Com posi ti on ① By Segm ent (Consol i dated)
2008/3 2009/3 2010/3
87,863 20,244
4,704
80,701 19,465
4,334
85,131 19,615 4,459
0 20,000 40,000 60,000 80,000 100,000 120,000
Other
Bathrooms & Washstands Kitchen Equipment
(Units: millions of yen)
(Forecast)
77.2％ 18.6％ 4.2％
【 2008/3 】
77.9 ％
17.9 ％
4.2 ％
Ki tc hen Equi pment Bathtubs &
Washstands
Other
【 2009/3 】
77.9 ％
18.0 ％
4.1 ％
Ki tc hen Equi pment Bathtubs &
Washstands
Other
109,205
104,500 112,811
2006/3 2007/3 2008/3
2009/3 2010/3
0
Di r e c t - S a l e s
(Condominium owners)
Housing Constructors
General Routes
(Construction Contractors -
Home Renovation)
3. Sal es Com posi ti on ② By Sal es Route (Non-Consol i dated)
(Forecast)
74.8％ 16.2％
9.0％
72.9％ 16.9％ 10.2％
72.0％ 17.1％ 10.9％
74.3％ 17.8％
7.9％
73.6％ 17.1％ 9.3％
4. Consol i dated Bal anc e Sheet Sum m ar y – 1/ 2
30.35 28.24
5.38 3.20 39.73
39.26
6.77 3.04
0. 00
2008/3 2009/3
Total Assets
Fixed Assets
△ 3.79 billion yen
△ 0.46 billion yen
＋ 0.16 billion yen
△ 2.11 billion yen
(Units: billions of yen)
● Decrease Due to Depreciation and Depletion Buildings and Structures △830 million yen Machinery and Equipment △500 million yen Industrial tools, apparatuses
and supplies △590 million yen
● Securities Investments △440 million yen
【 Assets 】
76.10
● Current Assets △1,680 million yen
● Fixed Assets △2,110 million yen
● Cash and Deposits ＋1,370 million yen
● Notes and Accounts Receivable
△1,830 million yen
●Increase in Direct Sales Inventory
● Decrease in Negotiable Securities
△690 million yen
● Decrease in Deferred
Income Tax Assets △770 million yen
△ 1.39 billion yen
Other Current Assets
Inventory
Cash and Deposits Notes and Accounts Receivable
79.89
Current Assets
【Increased/Decreased Values】 【Primary Reasons for Increase/Decrease】
4. Consol i dated Bal anc e Sheet Sum m ar y – 2/ 2
55.89
51.26 6.13
6.00 17.86
18.83
0. 00
2008/3 2009/3
Current Liabilities
Total Assets
＋ 0.96 billion yen
△ 0.13 billion yen
△ 4.62 billion yen
● Retained Earnings △4,020 million yen
● Treasury Stock (Increase) △320 million yen
● Unrealized Gain on Securities
△270 million yen
76.10
● Accounts Payable △490 million yen
● Short-Term Debt ＋1,730 million yen
● Long-Term Debt Repayable
Within One Year △650 million yen
● Sales Taxes Payable ＋220 million yen
● Advance Receipts ＋220 million yen
● Long-Term Debt △490 million yen
● Lease Debt ＋90 million yen
● Retirement Benefit Reserves＋200 million yen Long-Term Liabilities
79.89
(Units: billions of yen)
【Liabilities･Minority Interests・
Assets】 【 Increased/Decreased Values 】
【Primary Reasons for Increase/Decrease】
5. Consol i dated Cash Fl ow Statem ent Sum m ar y
3.94 3.46
△ 3 . 4 0
△ 2 . 6 2
△ 0 . 8 7
△ 0 . 5 0
16.30 16.67
△ 5. 00 0. 00 5. 00 10. 00 15. 00 20. 00
営業活動ＣＦ 投資活動ＣＦ 財務活動ＣＦ 現金及び現金同等物の期末残高
2008/3 2009/3
＋ 7.7
＋ 3.7
△ 4.8
＋ 3.6
(Units: billions of yen)
Cash Flow from Operating Activities Cash Flow from Investing Activities
Cash Flow from Financing Activities Term-End Cash & Cash Equivalents Balance
6. Capi tal Investm ents (Consol i dated)
2008/3 2009/3 2010/3
1.42 4.67
4.35
3.80
2.60
1.27 1.30
4.13 3.78
0.00 1.00 2.00 3.00 4.00 5. 00
R&D Costs
Capital Investment
Deprecation Costs FY 2009 Results
FY 2010 Plan
① Dies and Equipment for New Products 690 million yen
② Showroom Renovation
1,490 million yen
③ Information Investment 1,070 million yen
① Production-Related
560 million yen
② Operations-Related 1,380 million yen
③Information-Related 480 million yen
④ Others 180 million yen
(Forecast)
(Billions of yen)
【Major Capital Investment Details】
7. Outl i ne of Non-Consol i dated Resul ts For Per i od Ended Mar c h 2009
Net Sales
Operating
Income
Ordinary
Income
Net Income
Net Income
Per Share
105,622
△ 1,751
△ 1,547
△ 3,132
△ 64.56 yen
109,358
△ 1,831
△ 1,484
△ 3,042
△ 62.25 yen
118,500
1,250
1,300
700
14.32 yen
△ 3.4 ％
－ ％
－ ％
－ ％
－ ％
△ 4.0 ％
－ ％
－ ％
－ ％
－ ％
(Units: millions of yen)
2009/3
(Actual Results)
2008/3
(Actual Results)
2009/3
(Initial Plan)
Change From Prev. Period
Compared To Plan
2009/3
(Revised Plan)
＊Initial Plan: Announced May 8, 2008
＊Revised Plan: Announced November 7, 2008
110,000
△ 1,100
△ 1,000
△ 1,600
△ 32.87 yen
8. Non-Consol i dated Sal es Com posi ti on By Segm ent
2008/3 2009/3 2010/3
77,957 15,288
4,956 1,898 9,259
72,461 14,850
4,615 1,740 7,334
75,732 14,904
4,711 1,774 8,501
0 20,000 40,000 60,000 80,000 100,000 120,000
Kitchen Equipment Bathrooms
Washstands Industrial Kitchen Equipment
Other
【 2008/3 】
71.3％ 14.0％
【 2009/3 】
71.7％ 14.7％
4.6％ 1.7％ 7.3％
4.5％
71.7％ 14.1％
4.5％
8.5％ 1.7％
8.0％ 1.7％
105,622 101,000 109,358
(millions of yen)
(Forecast)
Ki tchen Equi pment Bathr ooms
Other
Washstands Industr i al Ki tchen
Equi pment
Ki tchen Equi pment Bathr ooms
Other
Washstands Industr i al Ki tchen
Equi pment
9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 1/ 4
Complete System Kitchen Sales Results
（％）
Demand Trends and Market Share
74.2
83.4 82.7 82.1
72.5 70.8
67.9 173 169
186.5 211.5
207 206
184
0 20 40 60 80 100
04/3 05/3 06/3 07/3 08/3 09/3 10/3 0 50 100 150 200 250 300 Monetary Value
Volume
(Planned)
(Billions of yen) (Thousands of Sets)
1,131 1,186 1,181 1,247 1,228
1,138
15.2 15.2 17.5 17.0
16.3 17.4
0 200 400 600 800 1,000 1,200 1,400
04/3 05/3 06/3 07/3 08/3 09/3 0.0 5.0 10.0 15.0 20.0 25.0 30.0 Demand Volume
Cleanup Share (Thousands of Sets)
9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 2/ 4
Sectional System Kitchen Sales Results Demand Trends and Market Share
（％）
7.2
6.5 6.2 6.1
5.5
5.0
4.5 81
74 73 75
65 61
56
0 2 4 6 8
04/3 05/3 06/3 07/3 08/3 09/3 10/3 0 30 60 90 120 150 Monetary Value
Volume
(Billions of yen) (Thousands of Sets)
(Planned)
547 559 546
515
438
402
14.7 15.1 13.4 14.5
13.3 14.8
0 200 400 600
04/3 05/3 06/3 07/3 08/3 09/3 0.0 5.0 10.0 15.0 20.0 25.0 30.0 Demand Volume
Cleanup Share (Thousands of Sets)
9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 3/ 4
（％）
16.3 15.9
15.1 14.8 14.9
14.5 14.5 30 31
30.5 32
33 32 35
0 5 10 15 20
04/3 05/3 06/3 07/3 08/3 09/3 10/3 0 10 20 30 40 50 Monetary Value
Volume
(Planned)
(Billions of yen) (Thousands of Sets)
Modular System Bathroom Sales Results
645 667
770 767
718 695
4.2 4.3 4.2 4.2
4.9 5.4
0 200 400 600 800 1,000
04/3 05/3 06/3 07/3 08/3 09/3 0.0 2.0 4.0 6.0 8.0 10.0 Demand Volume
Cleanup Share
Demand Trends and Market Share
(Thousands of Sets)
Note) Total number of companies increased from 11 to 15 from FY2005
9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 4/ 4
（％）
5.3 5.3 5.2
5.1 5.0
4.7 4.6
91 89 96 91
99 100 103
0 1 2 3 4 5 6
04/3 05/3 06/3 07/3 08/3 09/3 10/3 0 30 60 90 120 150 Monetary Value
Volume
Washstands/Vanities
(Billions of yen) (Thousands of Sets)
(Planned)
1,813 1,786 1,844 1,834 1,750
1,637
5.2 5.6 5.4 5.3
5.7 5.5
0 400 800 1,200 1,600 2,000
04/3 05/3 06/3 07/3 08/3 09/3 0.0 2.0 4.0 6.0 8.0 10.0 Demand Volume
Cleanup Share
Demand Trends and Market Share
(Thousands of Sets)
10. Showr oom s And Vi si tor Num ber s
85 87
95 101 104
107 109 109 105 105
451 440 456
255
314
380
450
480 495
460
0 40 80 120 160 200 240
01/3 02/3 03/3 04/3 05/3 06/3 07/3 08/3 09/3 10/3 0 100 200 300 400 500 600 Number of Showrooms
Number of Visitors
(Locations) (Thousands of groups)
(Planned)
Operating Income
Ordinary Income
Net Income
11. For ec asted Consol i dated Resul ts For The Per i od Endi ng Mar c h 2010
Net Sales 109,205
△ 1,100
△ 1,163
△ 3,317
2009/3
(Actual Results)
104,500
1,000
900
100
2010/3
(Plan)
△ 4.3 ％
－ ％
－ ％
－ ％
Change From Prev. Period
(Units: millions of yen)
Operating Income Margin
Ordinary Income Margin
Net Income Margin
△ 1.0 ％
△ 1.1 ％
△ 3.0 ％
1.0 ％
0.9 ％
0.1 ％
-
-
-
12. For ec asted Non-Consol i dated Resul ts For The Per i od Endi ng Mar c h 2010
Operating Income
Ordinary Income
Net Income
Net Sales
Operating Income Margin
Ordinary Income Margin
Net Income Margin
105,622
△ 1,751
△ 1,547
△ 3,132
2009/3
(Actual Results)
101,000
550
650
50
2010/3
(Plan)
△ 4.4 ％
－ ％
－ ％
－ ％
Change From Prev. Period
△ 1.7 ％
△ 1.5 ％
△ 3.0 ％
0.5 ％
0.6 ％
0.0 ％
-
-
-
(Units: millions of yen)
1. The Star t-up Busi ness Phi l osophy 1/ 2
To wor k towar ds a moder n
tr ansfor mati on whi l e sti l l
keepi ng wi th the spi r i t of the
or i gi nal foundati on…
We for m ul ated the
“Star t-up Busi ness
Phi l osophy”
1949 1960 1961 1973 1983 1986
1988
1990 1991 1999
2006
● Inauguration
● Commenced production and sale of stainless steel sinks
● The ‘Cleanup’ trademark was born
● Launched Japan’s first system kitchen
● Business name changed to Cleanup Corporation
● New production process, CPS (Cleanup Production System) was introduced
● Registered as and over the counter company with the Japan Securities Dealers Association
● Listed on the 2nd Division of the Tokyo Stock Exchange
● Alternative listing on 1st Division of the Tokyo Stock Exchange
● Kagoshima plant obtained ＩＳＯ14001 certification
(Following which certification was gradually expanded so that by 2004 the entire Cleanup Group was certified)
● Commenced opening of ‘Space Presentation’ style showrooms
6 0 th Year of
Oper ati on
(2009 )
Cl eanup’s
Sec ond Inaugur ati on
1. The Star t-up Busi ness Phi l osophy 2/ 2
Founder ’s Pr i nc i pl e
“The 5 Spi r i ts”
Cor por ate Pr i nc i pl e
“Cr eate Your Fam i l y’s Sm i l es”
Behavi or al Pr i nci pl es
“We create a spiritually rich food and shelter culture”
“We stick to fair and honest corporate activity”
“We build a company that makes our families proud”
New Br and Statem ent
“Let’s Make Sm i l es fr om the Ki tchen" Acti on Pl an
- Foundi ng Spi r i t - Lovi ng Spi r i t - Inventi ve Spi r i t - Tec hnol ogi c al Spi r i t - Chal l engi ng Spi r i t
Founder ’s Pr i nc i pl e
“The 5 Spi r i ts”
2. The 2009 Fi sc al Year Appr oac h
Foc us on Base Bui l di ng (Establ i sh Foothol d)
● “The Ki tc hen Com pany”
～Creating a product lineup and system, in our role as the leading company in kitchen-related goods, suited to the needs of a new age and the business environment.
● Rec onstr uc ti on of the busi ness pr oc ess
～Undertaking a complete review of the business process with a focus on keywords such as “efficiency”, “speed” and “uniformity”.
Conti nue Wor ki ng fr om
a Medi um -Ter m Vi ewpoi nt
● Constant str engtheni ng of
food/ housi ng c om m uni c ati on
～Increasing the Cleanup brand value and building medium- term kitchen demand by proposing a new kitchen culture.
1
The 2009 Fi scal Year
Fundam ental Managem ent Pol i cy
Based on thi s pol i c y,
FY2009 m ai nl y saw :
Cor e Pr oduc ts Str engthened
Pr oduc t Li neup Str engthened
System s str engthened
…and the r esul ts ar e
begi nni ng to show.
2
3. Pr ogr ess i n Str engtheni ng of Cor e Pr oduc ts and the Over al l Pr oduc t Li neup 1/ 3
Str engthen the over al l pr oduct l i neup as “The Ki tchen Com pany” by m eans of i nnovati on focused on cor e pr oducts
Mid/High-Quality System Kitchen
“CLEANLADY”
Full MC Sept 2007
“CLEANLADY
Light Package”
On Sale September 2008
A package allowing consumers to access Cleanlady at an affordable price
A model of craftsmanship based on lifestyle satisfaction
Low Price
Widespread Products
High-Value-Added Products
High Price
Popular System Kitchen
“RAKUERA”
On Sale March 2008
Company System Kitchen
“COLTY”
New colors added June 2007 Highly functional, stylish, product designed for urban life with limited space.
A branded product allowing consumers to experience Cleanup’s high-quality.
Products aimed at customers who want both financial savings and added value.
“S.S. Light Package”
On sale May 2008
A model allowing consumers to experience the beauty of stainless at a reasonable price.
Luxury System Kitchen
“S.S.”
Full MC Sept 2007
Our standard brand as
“The Kitchen Company”
*1 : The delight of fostering delicious times
*2 : Supporting the nation’s ‘food’ and building Japan’s future starting from the kitchen
*1
*2
0 2,000 4,000 6,000 8,000 10,000
April May June July Augu
st Sept
embe r
Oct ober
Nove mbe
r
Dece mbe
r Janu
ary Febr
uary Mar
ch
10.0 12.0 14.0 16.0 18.0 20.0 Overall high end system market S.S. market share
With respect to the Company’s status brand, the ‘S.S.’ series,
overall ‘S.S.’ sales volume and market share were boosted
through the addition of a new ‘Light Package’ to the lineup
‘S.S. Li ght Pac kage’ Resul ts
（Units）
（％）
S.S. Light Package Launch
2008 2009
09/3
S.S. Sales Volume 10％ Up on Last Period Light Package
30.0％
S.S. 70.0％
3. Pr ogr ess i n Str engtheni ng of Cor e Pr oduc ts and the Over al l Pr oduc t Li neup 2/ 3
The “Washabl e Range Hood”, whi c h al l ows for autom ati c fi l ter c l eani ng, r ec ei ved a Good Desi gn Awar d
Why it Won the Award
The design was recognized as being of a high quality as it satisfied the following criteria:
“Thoughtfulness towards people”: the automatic cleaning function removes the need to clean the filter, which is a burdensome task for most people; and
“Environmental understanding”: the drastic reduction in the amount of water used combined with the absence of the need to use a detergent.
* According to our comparison (comparing the case where the machine is hand washed once per month and where Araeru is used to auto wash the machine once per month)
The new Washable Range Hood, launched on September 1, 2008
3. Pr ogr ess i n Str engtheni ng of Cor e Pr oduc ts and the Over al l Pr oduc t Li neup 3/ 3
Water discharge tray By discharging the water the cleaning process is complete
Water refill tank Insert warm water into
the water refill tray Revolving filter Cleaning is effected by the revolving of the filter
(Regular filter)
(Washable Range Hood)
The case of a hand wash (about 50 minutes per wash)
Auto wash, about 10 mins
* Customer needs only fill and empty the water tank and press the start button
About 0.65L
About 28L
Saves about 27L every month Saves about 40mins
Maintenance Time Comparison Water Use Comparison
The case of Washable Range Hood (about 10 minutes per wash)
4. Pr ogr ess r egar di ng other pr oduc ts
“Hai r o”, a ‘fi r st ti m e’ bathr oom desi gned espec i al l y for sm al l c hi l dr en (l aunc hed Mar c h 2009 )
● Developed in response to the results from a “lifestyle” survey and “bath” survey of 1,000 parents of children below primary school age
A new bathr oom desi gn that m akes for “fam i l y sm i l es”, fr om Cl eanup, a com pany that ai m s to cr eate “fam i l y sm i l es” thr ough the ki tchen
● Fl oor wher e they c an stand
● Fr ee tabl e
● Fr ee panel
● Str ai ght bathtub
● Keep the enti r e shower r oom war m
(Fi ve Functi ons)
1 6 .9
1 6 .5
1 3 .9
1 4 .7 1 5 .5
1 6 .8
9 .3 9 .7 1 1 .3
6.0 9.0 12.0 15.0 18.0
2 0 0 7 / 3 2 0 0 8 / 3 2 0 0 9 / 3
Top end Medium grade Regular grade
5. Mar ket shar es
Mar ket shar e i s i mpr ovi ng i n al most al l pr oduc t segments
■ Market share across the 3 divisions ■ Market share in system kitchens
（％）
Share in the ‘Other’ category (custom orders) rose from 27.3% last year to 27.7％ in FY2009
16.2
15.2 15.1
4.3 4.2 4.2
5.2 5.6 5.3
3.0 6.0 9.0 12.0 15.0 18.0
2 0 0 7 / 3 2 0 0 8 / 3 2 0 0 9 / 3
Total kitchens System bathrooms Bathroom vanities
（％）
Of this, market share in sectional kitchens rose from 14.7% last period to 15.1% in FY2009
Of this, market share in shampoo vanities rose from 6.8% last period to 7.2% in FY2009
6. Managem ent envi r onm ent for FY2010
A sudden and dr am ati c econom i c decl i ne
(The “once in every 100 years” global slowdown triggered by the U.S. financial crisis)
A rise in lifestyle protectionist thinking and a cooling off in consumption
While the kitchen market has some underlying strength,
the number of newly commenced residential home constructions in 2009 is expected to be less than a million, indicating a very difficult climate
76
84 87 86 82 83
97 90
100 97 96 97
92
84 82
70
62 67
-20.7 -24.9 -18.7
-5.8 0.0
19.8 53.6 54.2
19.0
-16.7 -8.7 -6.5
-15.6 -5.7 -5.0
-19.2 -27.0
-35.0 0
20 40 60 80 100 120
Oct ober
Nov ember
Decem ber
Janua ry
Feb
ruary March Apr
il May June July
Aug ust
Sep tem
ber Oct
ober Nov
ember Decem
ber Janua
ry Feb
ruary March
-60.0 -40.0 -20.0 0.0 20.0 40.0 Number of newly commenced residential 60.0
home constructions
Compared to same month last year (1000 homes)
（％）
2007 2008 2009
7. Fundam ental Managem ent Pol i c y for FY2010
Tr ansfor mati on to a pr ofi t focus
● Thorough minimization of selling, general
and administrative expenses
● Strategic personnel allocation and
installation of posts
Secur i ng pr ofi t by addi ng val ue
1
2
● Creating added value within core products
● Creating added value from a standpoint
nearer to the consumer
① Cr eati ng added val ue wi thi n c or e pr oduc ts
Strengthen the marketability of the medium and high end Cleanlady line so
as to raise the added value barrier for the product lineup as a whole
The Cl eanl ady Appr oac h
(Proposed Strategy)
●
Aim for a high function, high quality product priced at a point befitting for the
Cleanlady range
● Taking cue from the success of the S.S. Light package, roll out products that appeal
based on “easy to understand” and “easy to communicate” attributes
8. Sec ur i ng Pr ofi t by Cr eati ng Added Val ue 1/ 2
(Current Situation)
● Although the minor change of September 2008 was effective in improving the
attractiveness of the high end type product, a change in market conditions caused a
drop off in MC effectiveness, leading to a fall in market share
8. Sec ur i ng Pr ofi t by Cr eati ng Added Val ue 2/ 2
② Cr eati ng added val ue fr om a standpoi nt near er to the c onsumer
Refor m str ategy
Str engthen custom er
contact
Expand r etai l busi ness
Roughly 1.200 “kitchen workshop” member stores
Expand sales opportunities through tight
relationships with registered companies
●
Upgrade of the “Dreamia Club” lifestyle information site
●
Continued hosting of experiential cooking classes in showrooms
●
